NOT A STREETWEAR BRAND
Mammut has always belonged in the mountains - and Not A Streetwear Brand was our way of saying it loud. A statement that true mountain gear isn’t born in fashion studios, but designed, tested, and trusted in the harshest alpine environments. No compromise. No trend-hopping.
We brought Mammut into the city to stand out, not blend in - athletes in technical gear against urban skylines, a Digivan looping London, logos jet-washed onto pavements, posters in style-heavy postcodes. It all led to a pop-up basecamp in Granary Square, projecting Mammut’s mountain heritage into the city skyline.
What started as a ‘what if’ became real. Six months of pushing. One week to build. One strong belief.
Client: Mammut
Role: Creative
Year: 2024
NOT A STREETWEAR BRAND
Mammut has always belonged in the mountains - and Not A Streetwear Brand was our way of saying it loud. A statement that true mountain gear isn’t born in fashion studios, but designed, tested, and trusted in the harshest alpine environments. No compromise. No trend-hopping.
We brought Mammut into the city to stand out, not blend in - athletes in technical gear against urban skylines, a Digivan looping London, logos jet-washed onto pavements, posters in style-heavy postcodes. It all led to a pop-up basecamp in Granary Square, projecting Mammut’s mountain heritage into the city skyline.
What started as a ‘what if’ became real. Six months of pushing. One week to build. One strong belief.
Client: Mammut
Role: Creative
Year: 2024