RISE WITH THE MOUNTAIN
Mammut’s new brand platform celebrates growth in the mountains. I wrote the script and storyboard for a manifesto film that expressed the ‘Rise With the Mountain’ platform through existing footage. The narrative draws on real stories of grit and growth, blending mountain grandeur with raw moments of calloused hands, bandaged feet, and bloody knuckles. The result is a 30” brand film that invites viewers to see the mountains not as a backdrop, but as a place where we go beyond ourselves.
Client: Mammut
Platform: Developed by Marc Shillum
Role: Art Director & Copywriter
Year: 2024
RISE WITH THE MOUNTAIN
Mammut’s new brand platform celebrates growth in the mountains. I wrote the script and storyboard for a manifesto film that expressed the ‘Rise With the Mountain’ platform through existing footage. The narrative draws on real stories of grit and growth, blending mountain grandeur with raw moments of calloused hands, bandaged feet, and bloody knuckles. The result is a 30” brand film that invites viewers to see the mountains not as a backdrop, but as a place where we go beyond ourselves.
Client: Mammut
Platform: Developed by Marc Shillum
Role: Art Director & Copywriter
Year: 2024