OBSESSIVELY OPTIMISTIC
CAMPAIGN CREATIVE
Featured
SS25
MAMMUT
FOR MAMMUT, SUMMER ISN’T FOR SWITCHING OFF, IT’S FOR TURNING UP THE ALTITUDE. WHILE OTHERS CHASE BEACH BREAKS AND POOLSIDE EASE, WE HEAD FOR RIDGELINES, SWITCHBACKS, AND SUMMIT ATTEMPTS. FOR SPRING/SUMMER 2025, WE SET OUT TO REFRAME WHAT A SUMMER HOLIDAY COULD LOOK LIKE, NOT A RETREAT FROM THE WORLD, BUT A STEP HIGHER.
Documentary
UNFORGETTABLE
If nothing changes, one in two of us will be directly affected by dementia, either by developing it ourselves or caring for someone with it. That stat alone should motivate you to make change. For me, it did. That’s why we set out to do something truly unforgettable.
NOT A STREETWEAR BRAND
MAMMUT
When so many outdoor brands have traded their roots for recognition in the streets, Mammut had a chance to claim the space left in the mountains. We launched Not a streetwear brand as a protest, a reminder that true mountain gear isn’t born in fashion studios. It’s designed, tested, and trusted in the harshest alpine environments. No compromise. No trend-hopping.
Editorial
THE ECONOMIST
For Supreme, we crafted a bold editorial project capturing the raw energy of surf culture. The striking black-and-white imagery showcases dynamic ocean waves and the sleek lines of a surfboard, reflecting Supreme's edgy, urban aesthetic. This visual narrative blends the thrill of the sport with the brand's iconic streetwear influence, creating a powerful statement.
