Robbie Tighe is an obsessive creative who is building stories that live at the edge of innovation, society, and endurance. His work spans global advertising, brand strategy, and documentary filmmaking - blending sharp storytelling with the meditative grit of ultra endurance races.
He’s led creative for some of the world’s most influential names - from leading creative on OpenAI’s global performance campaign to developing Mammut’s brand platform.
Robbie believes if you can already see the top, you’re climbing the wrong mountain. That mindset - honed through 100-mile ultramarathons and multi-day mountain traverses - drives him to create work that makes people nervous, for all the right reasons.
EXPERIENCE Present: DEPT Past: TBWA
EDUCATION MSc Creative Advertising — Distinction BA (Hons) Photography — First Class Honours
Robbie Tighe is a multidisciplinary global creative working at the intersection of brand, storytelling, endurance, and culture. With a career spanning global advertising, strategic brand positioning, and documentary filmmaking, he blends art direction, copywriting, and strategy to build ideas that move people — literally and physically.
He’s led creative for some of the world’s most influential names — from directing a multi-language global campaign for OpenAI to shaping the brand platform for Mammut.
Robbie believes if you can already see the top, you’re climbing the wrong mountain. That mindset — honed through 100-mile ultramarathons and multi-day mountain traverses — drives him to create work that makes people nervous, for all the right reasons.
EXPERIENCE Present: DEPT Past: TBWA
EDUCATION MSc Creative Advertising — Distinction BA (Hons) Photography — First Class Honours